The future of Web3 is accelerating—and OKX is at the forefront, driving adoption through high-impact partnerships, thought leadership, and immersive fan engagement. At Token2049 in Singapore, one of Asia Pacific’s most influential Web3 and cryptocurrency conferences, OKX took center stage with a bold vision for the decentralized future.
Held from September 13 to 14, 2023, Token2049 brought together industry pioneers, developers, investors, and innovators to explore the next wave of digital transformation. As a key player in the Web3 ecosystem, OKX leveraged this platform to spotlight its regional strategy, ambassador-driven outreach, and groundbreaking collaboration with McLaren Racing—culminating in the debut of a striking Web3-themed race car livery just ahead of the Singapore Grand Prix.
Strategic Leadership at the OKX Mainstage
OKX executives led critical conversations on the evolving crypto landscape, emphasizing Asia Pacific’s growing influence in shaping global Web3 trends. The OKX Mainstage served as a hub for forward-thinking dialogue, featuring appearances by top executives:
- Hong Fang, President of OKX, participated in a pivotal panel titled “The Future of Crypto: Regulatory Uncertainty and the Path Forward.” Joined by Ripple CEO Brad Garlinghouse and Bitgo Co-Founder Mike Belshe, she discussed how maturing regulatory frameworks are guiding innovation while protecting users.
- Lennix Lai, Global Chief Commercial Officer, addressed the future of crypto exchanges in a dynamic panel with peers from Bybit, Kucoin, and Bitget. The discussion focused on scalability, security, and sustainable growth models in an increasingly competitive market.
- Haider Rafique, Chief Marketing Officer, hosted a fireside chat that bridged sports, entertainment, and technology—highlighting how Web3 is transforming fan experiences across industries.
👉 Discover how OKX is shaping the future of digital engagement through cutting-edge Web3 solutions.
Web3 Meets Sports: Ambassadors Daniel Ricciardo and Scotty James
OKX ambassadors Daniel Ricciardo, Formula 1 driver for Scuderia AlphaTauri, and Scotty James, Olympic snowboard champion, joined Haider Rafique on stage to discuss the convergence of Web3 and sports. Their conversation illuminated how blockchain technology is redefining athlete-fan interactions—from tokenized collectibles to decentralized fan communities.
Ricciardo shared insights into how digital assets allow fans deeper access to the racing world, while James emphasized how Web3 empowers athletes to control their personal brands beyond traditional sponsorship models.
Their presence underscored OKX’s strategy: using trusted public figures to demystify Web3 and make it accessible to mainstream audiences.
McLaren Racing Partnership: ‘Stealth Mode’ Livery Debut
One of the most visually striking moments of OKX’s campaign was the unveiling of the limited-edition “Stealth Mode” livery for the McLaren MCL60 Formula 1 car. Designed collaboratively by OKX and McLaren Racing, the sleek black-and-glow design features the phrase “Accelerating Web3” prominently displayed on the rear wing.
This livery wasn’t just symbolic—it raced on track during two major events:
- 2023 Singapore Grand Prix (September 15–17)
- 2023 Japanese Grand Prix (September 22–24)
The launch event took place on September 13 at Lantern, Fullerton Bay Hotel, where media and partners gathered for an exclusive reveal. The collaboration represents more than branding; it’s a statement about integrating digital innovation into real-world experiences.
Engaging Fans: OKX Race Club at CHIJMES
To deepen fan engagement during the Singapore Grand Prix weekend, OKX launched the OKX Race Club—a McLaren-themed fanzone located at CHIJMES from September 14 to 17. The immersive experience brought motorsport enthusiasts together for interactive activities, live appearances, and exclusive rewards.
Highlights included:
- Appearances by Lando Norris, McLaren F1 driver, and Zak Brown, CEO of McLaren Racing.
- On-site guidance from OKX Web3 team members helping fans create an OKX Wallet.
- Opportunities to mint a commemorative NFT via the OKX NFT Marketplace in exchange for limited-edition swag like branded caps and t-shirts.
This hands-on approach lowered the barrier to entry for new users exploring Web3 for the first time—turning curiosity into participation.
👉 Turn your first NFT mint into a memorable experience with easy-to-use tools designed for beginners.
Rewriting the System: OKX Web3 Party with Key Partners
On the second night of Token2049, OKX hosted “Rewrite the System: An OKX Web3 Party” at MARQUEE Singapore—an exclusive gathering for its core Web3 partners including Polygon, Lido, DWF Labs, and Orbiter Finance.
The evening blended entertainment with education:
- Live panel discussions on on-chain ecosystem expansion and Web3 infrastructure development
- Interactive games and lucky draws
- An NFT printer allowing guests to take home physical tokens of their digital experiences
This event reinforced OKX’s role as a connector within the broader Web3 ecosystem—fostering collaboration among builders, protocols, and innovators committed to decentralization.
A Unified Vision for Web3 Adoption
As Haider Rafique stated during his keynote:
“OKX recognizes the immense potential of Asia Pacific's role in the Web3 landscape. By encouraging industry collaboration at Token2049, leveraging our ambassadors to raise awareness of Web3's potential and engaging F1 fans of all ages through our partnership with McLaren Racing, we are sending a strong message that Web3 is here to stay. OKX will continue to be on the leading edge of innovation as we rewrite a new system that benefits everyone.”
This vision is not theoretical—it’s being executed through strategic activations that blend technology, culture, and community.
Frequently Asked Questions (FAQ)
Q: What is OKX’s role in advancing Web3 adoption?
A: OKX accelerates Web3 adoption through strategic partnerships (like McLaren Racing), user-friendly products (such as OKX Wallet and NFT Marketplace), and global events that educate and engage both new and experienced users.
Q: How did OKX use Token2049 to promote Web3?
A: At Token2049, OKX hosted executive panels on regulation and exchange innovation, featured athlete ambassadors discussing Web3 in sports, and organized exclusive events like the OKX Web3 Party to strengthen ecosystem ties.
Q: What does the ‘Stealth Mode’ livery represent?
A: The Stealth Mode livery symbolizes OKX’s mission to accelerate Web3 innovation. Featuring “Accelerating Web3” on the McLaren F1 car, it merges high-performance racing with cutting-edge blockchain technology.
Q: How can fans get involved with OKX’s Web3 initiatives?
A: Fans can start by creating an OKX Wallet, exploring the NFT Marketplace, attending branded events like OKX Race Club, or participating in community campaigns tied to sports partnerships.
Q: Are OKX’s events open to newcomers in crypto?
A: Yes—OKX designs its experiences to welcome beginners. From guided wallet setups to educational NFT mints, their events provide low-barrier entry points into the world of Web3.
Q: Why partner with sports figures and teams?
A: Sports have massive global reach. By collaborating with athletes like Daniel Ricciardo and teams like McLaren Racing, OKX brings Web3 into mainstream culture in relatable, exciting ways.
👉 Join the movement where technology meets passion—start your Web3 journey today.
Core Keywords
Web3 adoption, blockchain technology, OKX Wallet, NFT Marketplace, cryptocurrency conference, digital assets, decentralized ecosystem, sports and Web3 integration
With bold activations at Token2049 and beyond, OKX continues to lead by example—proving that Web3 isn’t just coming; it’s already in motion.