The world of cryptocurrency trading is evolving rapidly, and leading exchange Coinbase is streamlining its offerings to keep pace. In a strategic move aimed at simplifying the user experience and consolidating features, Coinbase has announced it will discontinue Coinbase Pro and integrate all advanced trading capabilities into a unified platform under the main Coinbase app.
This shift marks the end of an era for Coinbase Pro—a platform launched four years ago specifically for professional traders. While it served a critical role in attracting experienced users with its robust tools and lower fees, the company now believes that maintaining two separate platforms has created unnecessary friction and feature overlap.
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Why Is Coinbase Pro Being Retired?
According to a recent blog post by Dan Stone, Group Product Manager, and Andrew Herman, Engineering Manager at Coinbase, the decision stems from growing complexity and redundancy between the standard Coinbase app and Coinbase Pro.
“We’re sunsetting Coinbase Pro to migrate all advanced trading into one unified Coinbase account.”
The team noted that as both platforms evolved, they began to share many overlapping features—such as order types, market data, and portfolio tracking—leading to confusion and fragmented user experiences. By bringing everything under one roof, Coinbase aims to deliver a smoother, more intuitive journey for both casual investors and seasoned traders.
This consolidation also aligns with broader industry trends toward simplified digital asset management, where users expect seamless access to trading, staking, borrowing, and decentralized finance (DeFi) tools within a single interface.
Introducing Advanced Trade: The Next-Gen Trading Experience
Replacing Coinbase Pro is Advanced Trade, a next-generation trading interface designed to offer all the powerful tools professionals need—without requiring them to switch platforms or manage separate accounts.
Key features of Advanced Trade include:
- Limit, market, stop, and trailing stop orders
- Real-time order books and deep liquidity insights
- Advanced charting powered by TradingView
- API support for algorithmic trading
- Integration with existing Coinbase account balances
Unlike Coinbase Pro, which required users to transfer funds between accounts, Advanced Trade allows traders to use their main Coinbase balance directly. This eliminates delays and simplifies fund management across different services like staking, Borrow, Dapp Wallet, and even the Coinbase Card.
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Seamless Access Across Devices
One of the most significant improvements is accessibility. Users can now access Advanced Trade not only through the desktop website but also via the Coinbase mobile app. This cross-platform availability ensures traders can monitor markets, place complex orders, and manage positions on the go—something previously limited on mobile for Pro users.
Over the coming weeks, Coinbase plans to roll out additional enhancements to Advanced Trade, positioning it as a true upgrade over Coinbase Pro for every type of user.
No Action Required for Existing Users
For those currently holding funds on Coinbase Pro: no action is required. All assets remain secure within the broader Coinbase ecosystem. As the transition unfolds, users will be gradually migrated to the new Advanced Trade interface without disruption to their holdings or trading activities.
Coinbase emphasized that this is not a shutdown but a migration—part of its long-term vision to create a unified, user-centric platform where beginners and experts alike can thrive.
Core Keywords Driving the Transition
This major update reflects key trends shaping the future of crypto platforms. The following core keywords encapsulate the essence of this transformation:
- Coinbase Pro shutdown
- Advanced Trade platform
- unified crypto trading
- professional trading tools
- Coinbase mobile app
- crypto exchange consolidation
- seamless fund management
- next-gen trading interface
These terms naturally align with what users are searching for—especially those looking to understand how the change affects their trading workflows and whether they need to take any steps during the transition.
Frequently Asked Questions (FAQ)
Q: When will Coinbase Pro be completely shut down?
A: While the exact end date wasn’t specified beyond "later in 2022," the migration process has already begun. Users are encouraged to start using Advanced Trade now to familiarize themselves with the new interface.
Q: Will my trading fees change after switching to Advanced Trade?
A: No major changes have been announced regarding fee structures. Advanced Trade maintains competitive pricing similar to Coinbase Pro, with volume-based tiers that reward frequent traders.
Q: Can I still use API keys for automated trading?
A: Yes. Advanced Trade supports API access, allowing developers and algorithmic traders to continue building bots and executing automated strategies seamlessly.
Q: Is Advanced Trade available outside the U.S.?
A: Currently, Advanced Trade is available in select regions, primarily in the U.S. International expansion is expected as regulatory clarity improves in global markets.
Q: Do I need to create a new account for Advanced Trade?
A: No. Advanced Trade operates within your existing Coinbase account. There’s no need for separate registration or fund transfers between platforms.
Q: What happens to my open orders on Coinbase Pro?
A: Open orders will be carried over during the migration process. You’ll be able to view and manage them directly within the Advanced Trade interface once fully transitioned.
A Strategic Move Amid Industry Challenges
This rebranding and consolidation come at a pivotal time for Coinbase. Just days before announcing the end of Coinbase Pro, CEO and co-founder Brian Armstrong revealed plans to lay off 18% of employees due to challenging macroeconomic conditions and an extended bear market in crypto.
By unifying its platforms, Coinbase is not only improving usability but also likely reducing operational overhead—a smart dual-purpose strategy during uncertain market cycles.
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The move signals a maturation of the crypto exchange space, where simplicity, security, and scalability are becoming top priorities. Rather than fragmenting services across multiple apps, leading platforms are focusing on delivering comprehensive experiences within a single ecosystem.
As digital asset adoption continues to grow, expect more exchanges to follow suit—consolidating features, enhancing cross-functionality, and prioritizing user experience above all else.
With Advanced Trade, Coinbase isn’t just retiring an old brand—it’s paving the way for a more inclusive, efficient future of cryptocurrency trading.