OKX Upgrades Partnership with McLaren Formula 1 Team in 2024

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The world of high-speed motorsport and cutting-edge digital innovation has taken another leap forward, as OKX, a global leader in Web3 technology, announces an expanded partnership with the McLaren Formula 1 Team for the 2024 season. This upgraded collaboration will see the OKX logo prominently featured on the sidepods of McLaren’s F1 car livery across 20 Grand Prix races, marking a significant step in merging elite racing performance with blockchain advancement.

First unveiled on January 16, 2024, McLaren’s new race car design integrates OKX branding into its striking visual identity — a bold evolution from the previous season. The updated livery draws inspiration from the “Stealth Mode” concept co-created by OKX and McLaren and first revealed in September 2023. This shared vision reflects both brands’ commitment to innovation, precision, and forward-thinking design.

Deepening a Visionary Collaboration

Since becoming the principal partner of the McLaren Formula 1 Team, OKX has played a pivotal role in bridging the gap between cryptocurrency enthusiasts and mainstream sports audiences. The enhanced visibility on the sidepods ensures that millions of global viewers will witness this synergy during key racing moments throughout the 2024 FIA Formula 1 World Championship.

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Haider Rafique, Chief Marketing Officer at OKX, expressed enthusiasm about the deepened alliance:

"We’re thrilled to be part of McLaren F1 Team’s powerful new campaign, 'Whatever It Takes.' We deeply resonate with the spirit McLaren is bringing into the 2024 season. It’s exciting to see design elements from our collaborative Singapore project integrated into this year’s livery. This feels like a special year ahead — not just for McLaren, but for our growing partnership."

Zak Brown, CEO of McLaren Racing, echoed these sentiments, highlighting the mutual momentum between the two organizations:

"Our partnership with OKX continues to grow stronger each season. Together, we delivered incredible fan experiences last year, and I’m excited to build on that success through our expanded relationship. Having a forward-thinking, innovative brand like OKX front and center in the fast-paced world of Formula 1 reinforces our shared drive for excellence."

Merging Web3 Innovation with Motorsport Excellence

This strategic expansion isn’t merely about branding — it symbolizes a broader convergence between Web3, blockchain technology, and high-performance engineering. As both industries thrive on speed, data integrity, and real-time decision-making, the alignment between OKX’s digital infrastructure and McLaren’s racing precision feels increasingly natural.

Fans tuning in to watch Lando Norris and Oscar Piastri compete will not only witness split-second racing tactics but also engage with a sport that increasingly embraces digital transformation — from NFT collectibles and token-gated experiences to blockchain-based fan engagement platforms.

OKX has long positioned itself at the forefront of this movement. As one of the world’s most trusted cryptocurrency exchanges, OKX serves over 50 million users globally and ranks as the second-largest exchange by trading volume. Beyond trading, OKX empowers users through self-custody solutions like the OKX Wallet, enabling seamless access to decentralized finance (DeFi), non-fungible tokens (NFTs), GameFi, and thousands of dApps across multiple blockchains.

A Commitment to Transparency and Security

In an era where trust is paramount, OKX reinforces its credibility by publishing a monthly Proof of Reserves — a transparent verification process that demonstrates full backing of user assets. This initiative strengthens confidence among traders and institutional investors alike, aligning with McLaren’s own values of accountability and performance integrity.

Moreover, OKX’s partnerships extend beyond motorsport. The company collaborates with globally recognized entities such as Manchester City FC, the Tribeca Festival, professional golfer Ian Poulter, Olympic snowboarder Scotty James, and F1 driver Daniel Ricciardo — all united by a common thread: innovation at the highest level.

Frequently Asked Questions (FAQ)

Q: What does OKX’s expanded partnership with McLaren include?
A: The upgraded deal features the OKX logo on the sidepods of McLaren’s F1 car for 20 races during the 2024 season, increasing brand visibility and deepening integration into McLaren’s racing identity.

Q: Why is the OKX-McLaren partnership significant for Web3 adoption?
A: It brings blockchain technology into mainstream global sports audiences, helping demystify digital assets and showcasing real-world applications of Web3 in fan engagement, security, and innovation.

Q: Is OKX involved in other motorsports or sports sponsorships?
A: Yes. In addition to McLaren Formula 1, OKX partners with Manchester City FC, sponsors athletes like Daniel Ricciardo and Ian Poulter, and supports events like the Tribeca Festival.

Q: How does OKX ensure user security?
A: OKX conducts regular Proof of Reserves audits, uses advanced encryption protocols, and offers self-custody tools like the OKX Wallet to give users full control over their digital assets.

Q: Can fans interact with OKX through McLaren?
A: Yes. Past collaborations have included exclusive NFT drops, behind-the-scenes content, and interactive campaigns that reward fan participation using blockchain technology.

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Pushing Boundaries Beyond the Track

McLaren Racing, founded by Bruce McLaren in 1963, boasts an impressive legacy: 20 world championships, 183 Formula 1 Grand Prix wins, three Indianapolis 500 victories, and a legendary win at Le Mans on its debut attempt. Today, the team competes across five major racing series — including Formula 1, INDYCAR, Formula E, Extreme E, and F1 Sim Racing — positioning itself as a pioneer in both traditional and sustainable motorsport.

As a signatory to the UN Sports for Climate Action Framework, McLaren is committed to achieving Net Zero carbon emissions by 2040, reflecting a shared ethos with OKX’s focus on long-term sustainability in technology and business practices.

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Core Keywords

By combining technological rigor with global spectacle, the OKX-McLaren partnership exemplifies how digital innovation can accelerate beyond screens and servers — straight into the heart of high-octane competition. As the lights go out at each Grand Prix weekend, one message becomes clearer: the future of sport is fast, connected, and built on blockchain.