In a bold financial move that has captured widespread attention, a Shenzhen-based company has turned heads in both the gaming and cryptocurrency industries.博雅互动 (Boya Interactive), primarily known for its online card and board games, reported staggering profits in its 2024 annual results — not just from its core gaming operations, but largely due to a strategic investment in digital assets.
The company’s net profit surged to RMB 886 million (approximately USD 123 million), a year-on-year increase of 654.2%. Even more striking is that a significant portion of this gain came from Bitcoin and Ethereum holdings, which appreciated dramatically throughout 2024. This case study offers valuable insights into how traditional tech companies are embracing Web3, digital asset investment, and long-term crypto strategies to drive shareholder value.
Gaming Business Remains Stable Amid Strategic Shifts
Boya Interactive’s foundation lies in its online gaming business, particularly its flagship title Texas Poker. In 2024, the company generated approximately RMB 457 million in total revenue, marking a 15.8% increase from the previous year.
Key performance highlights include:
- 61 active traditional online games across 12 language versions
- Around 200,000 paying users in Q4 2024, maintaining stable engagement
- Mobile ARPPU (average revenue per paying user) for Texas Poker rose to RMB 231
- Web version ARPPU decreased to RMB 4,492, indicating a shift toward mobile platforms
While the overall gaming segment grew modestly by 2.8%, some strategic changes were made to optimize regional performance. The company discontinued six underperforming games in mainland China and redirected resources toward Southeast Asia and the Middle East, where user acquisition and monetization showed strong potential.
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A Massive Bet on Cryptocurrency Pays Off
What truly set Boya Interactive apart in 2024 was its aggressive move into cryptocurrency investment.
At the end of 2023, the company held only 5 Bitcoin — a negligible amount by institutional standards. However, during 2024, it rapidly accumulated over 3,274 BTC, with an average purchase price of around $57,930 per Bitcoin**. It also acquired **298 Ethereum (ETH)** at an average cost of **$1,676 per coin.
By the end of the fiscal year (December 31, 2024), the fair market value of these digital assets reached RMB 2.36 billion (about USD 330 million). Based on price appreciation alone, the unrealized gains amounted to roughly RMB 865 million (USD 120 million) — nearly matching the company’s entire net profit.
And the timing couldn’t have been better. Bitcoin surpassed $90,000 per coin shortly after the reporting period, meaning the actual value of Boya’s holdings continued to climb. As of early March 2025, the company’s Bitcoin stash had grown further to 3,351 BTC, signaling ongoing confidence in the asset class.
This transformation turned Boya Interactive from a niche game developer into one of the most prominent publicly traded firms with substantial exposure to Bitcoin reserves and crypto-based wealth creation.
Institutional-Grade Crypto Governance and Risk Management
Unlike speculative retail investors, Boya Interactive approached its digital asset strategy with institutional rigor. Recognizing the volatility and regulatory complexity surrounding cryptocurrencies, the company established a dedicated virtual asset business management and risk control department.
This internal team is responsible for:
- Developing formal policies for crypto trading and custody
- Monitoring market risks and compliance requirements
- Ensuring adherence to Hong Kong’s evolving cryptocurrency regulations
Given Hong Kong’s progressive stance on digital assets — including licensing frameworks for exchanges and approval of spot Bitcoin ETFs — Boya’s decision to base its crypto operations there positions it well for future regulatory alignment.
The company emphasized that all transactions comply with local laws and international anti-money laundering (AML) standards, reinforcing investor trust.
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Vision for the Future: Becoming a Leading Web3 Company
Looking ahead, Boya Interactive has outlined an ambitious roadmap centered on three pillars:
- Long-term holding and expansion of cryptocurrency reserves
- Stable development of traditional online gaming operations
- Active exploration of Web3 integration
The ultimate goal? To evolve into a pure-play Web3 listed company — one that seamlessly blends decentralized technologies with mainstream digital entertainment.
Potential initiatives may include:
- Launching blockchain-based gaming tokens
- Integrating NFTs for in-game assets
- Building community-driven play-to-earn (P2E) models
- Exploring decentralized identity and wallet systems
Such moves would align Boya Interactive with global trends where gaming and crypto increasingly converge — as seen in projects like Axie Infinity, The Sandbox, and emerging GameFi ecosystems.
Core Keywords and Strategic Positioning
This story exemplifies how forward-thinking companies are leveraging digital transformation beyond their original industries. The core keywords naturally embedded throughout this narrative include:
- Bitcoin investment
- digital asset growth
- Web3 strategy
- crypto holdings
- institutional crypto adoption
- gaming and blockchain
- long-term crypto strategy
- virtual asset management
These terms reflect high-intent search queries from investors, entrepreneurs, and tech enthusiasts interested in real-world applications of cryptocurrency beyond speculation.
FAQ: Common Questions About Boya Interactive’s Crypto Move
Q: How much did Boya Interactive earn from its Bitcoin investment?
A: The company recorded unrealized gains of approximately RMB 865 million (USD 120 million) from digital asset appreciation in 2024 alone.
Q: When did Boya Interactive start buying Bitcoin?
A: While it held only 5 BTC at the end of 2023, the major accumulation occurred throughout 2024, when it purchased over 3,269 new coins.
Q: Is Boya Interactive selling its Bitcoin?
A: No. The company has stated its intention to hold and even expand its crypto reserves long-term.
Q: How does Boya manage crypto risks?
A: It established a dedicated internal department focused on virtual asset governance, compliance, and risk control under Hong Kong regulations.
Q: Could other game companies follow this model?
A: Yes. With strong cash flows and tech-savvy audiences, gaming firms are well-positioned to adopt Web3 strategies and digital asset investments.
Q: What is Boya’s vision for Web3?
A: To become a leading pure Web3 public company by integrating blockchain into gaming, expanding crypto holdings, and innovating with decentralized technologies.
👉 See how Web3 innovation is transforming traditional industries right now.
Final Thoughts: A Blueprint for Digital Transformation
Boya Interactive’s journey from a regional game developer to a major player in the digital asset space underscores a broader trend: the convergence of traditional business models with next-generation financial technology.
Its success wasn’t based on luck alone — it combined timely market entry, disciplined acquisition strategy, regulatory compliance, and a clear long-term vision. For investors and entrepreneurs alike, this case offers a compelling blueprint for leveraging Bitcoin as a treasury reserve asset while innovating within emerging ecosystems like Web3.
As more companies explore digital transformation beyond legacy systems, stories like Boya’s will likely become more common — not exceptions.