The world of digital finance is evolving rapidly, and cryptocurrency has emerged as one of the most talked-about investment opportunities of the 21st century. Whether you're new to the space or looking to expand your portfolio, Fidelity offers a range of pathways to engage with this dynamic asset class—securely, responsibly, and with access to trusted expertise.
Exploring Your Crypto Investment Options
The cryptocurrency ecosystem is no longer limited to early adopters and tech enthusiasts. Today, investors have multiple ways to participate—from direct ownership of digital assets like Bitcoin and Ethereum, to indirect exposure through crypto-related stocks and exchange-traded funds (ETFs).
With Fidelity, you can choose the approach that aligns best with your risk tolerance, investment goals, and level of involvement.
👉 Discover how you can start building your crypto strategy today.
Buy Cryptocurrency Directly with Fidelity Crypto®
One of the most straightforward ways to enter the crypto market is by purchasing digital assets directly. Through Fidelity Crypto®, available on both desktop and mobile platforms, investors can buy and sell major cryptocurrencies such as Bitcoin (BTC) and Ethereum (ETH), starting from just $1.
Trading is available nearly 24/7—23 hours a day, seven days a week—giving you flexibility to act when opportunities arise. All transactions are supported by Fidelity Digital Assets®, a subsidiary established to provide institutional-grade custody and trading infrastructure.
Security remains a top priority. Your digital assets are safeguarded using advanced protocols designed to protect against unauthorized access and cyber threats.
Cryptocurrency is a highly volatile asset class and may not be suitable for all investors. It is not insured by the FDIC or SIPC and carries a risk of total loss.
Invest in Crypto-Related Companies and ETFs
If direct ownership feels too intense, consider gaining exposure through traditional securities. You can invest in publicly traded companies involved in blockchain technology, digital payments, or metaverse development—either individually or through diversified ETFs.
Two notable options include:
- Fidelity® Crypto Industry and Digital Payments ETF (FDIG): Focuses on firms engaged in cryptocurrency mining, blockchain development, and digital transaction processing.
- Fidelity® Metaverse ETF (FMET): Targets companies driving innovation in virtual environments, augmented reality, and immersive digital experiences.
These ETFs offer a regulated, familiar investment vehicle without the complexities of managing private keys or navigating crypto exchanges.
👉 Learn how ETFs can simplify your entry into the digital economy.
Understanding the Basics of Cryptocurrency
Before diving in, it's essential to understand what cryptocurrency actually is—and why it behaves so differently from traditional assets.
What Is Cryptocurrency?
Cryptocurrency is a form of digital money that operates independently of central banks. Transactions occur peer-to-peer over decentralized networks powered by blockchain technology. The most well-known example is Bitcoin, which launched in 2009 and remains the largest cryptocurrency by market capitalization.
Unlike stocks or bonds, crypto doesn't generate cash flow or represent ownership in a company. Its value stems largely from supply constraints, adoption trends, and market sentiment.
Fidelity has been at the forefront of helping investors access these emerging assets with confidence—starting with early research into Bitcoin mining as far back as 2014.
Why Is Crypto So Volatile?
One of the defining characteristics of cryptocurrency is its price volatility. Sharp swings—both up and down—are common due to several factors:
- Market sentiment: News headlines about regulation, adoption, or security breaches can trigger rapid shifts.
- Speculative trading: A large portion of crypto trading is driven by speculation rather than fundamental analysis.
- Low liquidity in certain markets: Some altcoins trade on smaller exchanges with limited volume, increasing susceptibility to price manipulation.
- Regulatory uncertainty: Governments around the world are still shaping policies around digital assets.
While volatility presents risk, it also creates potential reward for those who understand the landscape and invest with discipline.
Fidelity’s Longstanding Commitment to Digital Assets
Fidelity isn’t a newcomer to crypto. Our journey began over a decade ago with internal research into Bitcoin mining. By 2018, we launched Fidelity Digital Assets®, an institutional platform offering secure custody and execution services for qualified clients.
This early move underscored our belief in the long-term potential of blockchain technology—not just as an investment vehicle, but as a transformative force across financial services.
Today, we continue to innovate by integrating education, research tools, and regulated products to help both individual and advisor clients navigate this complex space responsibly.
The Advisor’s Guide to Digital Assets
For financial professionals, staying informed about digital assets is no longer optional—it's essential. Client interest in crypto is growing, and advisors need reliable resources to guide conversations.
Fidelity’s Advisor’s Guide to Digital Assets provides comprehensive insights into market dynamics, regulatory developments, portfolio integration strategies, and risk management frameworks—all designed to support informed decision-making.
Frequently Asked Questions (FAQ)
Q: Can I buy Bitcoin directly through Fidelity?
A: Yes. Through Fidelity Crypto®, eligible customers can buy, sell, and hold Bitcoin and Ethereum directly within their accounts.
Q: Are my crypto assets insured?
A: No. Cryptocurrency held in Fidelity Crypto accounts is not protected by FDIC or SIPC insurance. However, robust security measures are in place to safeguard holdings.
Q: Do crypto ETFs like FDIG or FMET own actual digital coins?
A: No. These ETFs invest in companies related to the crypto ecosystem but do not hold cryptocurrencies directly or through derivatives.
Q: Is crypto investing right for everyone?
A: Crypto is best suited for investors with a high risk tolerance, long time horizon, and willingness to accept the possibility of significant price fluctuations—or even total loss.
Q: How does Fidelity ensure the security of digital assets?
A: Fidelity Digital Assets employs cold storage solutions, multi-signature authentication, physical security controls, and continuous monitoring to protect client assets.
Q: What are the risks of investing in metaverse or blockchain companies?
A: These sectors face challenges including technological uncertainty, regulatory changes, cybersecurity threats, competitive pressures, and limited revenue attribution from digital initiatives.
Building Confidence in a New Financial Frontier
Entering the world of cryptocurrency doesn’t mean abandoning prudence. With Fidelity, you gain access to decades of financial experience combined with cutting-edge innovation in digital asset solutions.
Whether you're exploring direct ownership or prefer diversified exposure via ETFs, the key is to start with education, proceed with caution, and align your choices with your broader financial goals.
👉 Take the next step in your crypto journey with trusted insights and tools.
Investing involves risk, including the potential loss of principal. Cryptocurrency investments are highly speculative and may experience extreme price volatility. They are not insured by FDIC or SIPC. Past performance is not indicative of future results.