OKX and McLaren F1 Team Elevate Partnership with New Racing Livery

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The collaboration between OKX and the McLaren F1 Team has reached a new milestone, marking a powerful convergence of Web3 innovation, blockchain technology, and elite motorsport. As part of the expanded partnership, OKX’s branding will now feature prominently on the sidepod livery of McLaren’s 2024 Formula 1 car, appearing across all 20 races of the upcoming F1 season.

This strategic evolution goes beyond visibility—it symbolizes a shared commitment to speed, precision, and technological advancement. The new design draws direct inspiration from the “Invisible Mode” livery co-created by OKX and McLaren in September 2023, reinforcing the deep creative integration between the two brands.

A Bold Step Forward in Tech and Motorsport Collaboration

On January 18, OKX, a leading global crypto exchange and Web3 technology platform, announced the upgraded partnership with the iconic British racing team. This isn’t just about logo placement; it’s a statement that positions blockchain at the heart of one of the world’s most prestigious sports.

The sidepod—a highly visible area on either side of the car’s cockpit—will now carry the OKX brand during every Grand Prix weekend. With millions of global viewers tuning in across TV and digital platforms, this move amplifies OKX’s reach while aligning with F1’s growing embrace of digital innovation.

👉 Discover how cutting-edge technology is reshaping the future of racing and digital finance.

Shared Vision: Innovation Meets Performance

Haider Rafique, Chief Marketing Officer at OKX, expressed enthusiasm for the expanded collaboration:

“We’re thrilled to be part of McLaren’s 'Whatever It Takes' campaign for the new season. The spirit they’re bringing to 2024 is electric—and seeing the livery we co-designed in Singapore become part of this year’s identity is incredibly rewarding. This is a special year for McLaren, and an epic chapter for our partnership.”

Zak Brown, CEO of McLaren Racing, echoed this sentiment:

“Last season delivered unforgettable moments for fans. Now, we’re building on that success by deepening our relationship with OKX—a brand defined by innovation and forward-thinking. In the fast-paced world of F1, having OKX at the center of our journey ensures we remain at the forefront of change.”

This alignment between high-octane performance and digital transformation highlights how modern sports franchises are embracing Web3 not just as sponsors, but as strategic innovators shaping fan engagement and brand evolution.

The "Invisible Mode" Legacy: From Concept to Reality

The 2024 livery pays homage to the groundbreaking “Invisible Mode” concept unveiled in Singapore in 2023. Designed collaboratively, the original artwork featured sleek, adaptive visuals that symbolized the seamless fusion of physical and digital worlds—a core ethos of both OKX and McLaren.

Elements from that design have now been integrated into the official race livery, creating a visual bridge between past innovation and present execution. It reflects more than aesthetics; it's a narrative of continuity, co-creation, and technological ambition.

For fans, this means more than just a new paint job—it’s a sign that their favorite teams are evolving alongside digital culture. From augmented reality experiences to token-gated content, the door is opening to deeper, more interactive forms of fandom powered by blockchain infrastructure.

Why This Partnership Matters for Web3 and Sports

The union of OKX and McLaren represents a broader trend: sports organizations are increasingly turning to Web3 to enhance fan experiences, create new revenue streams, and build decentralized communities.

F1, in particular, has become a testing ground for digital innovation. With younger audiences consuming content through mobile apps, social platforms, and gaming ecosystems, traditional branding is no longer enough. Teams need dynamic, tech-forward partners who can help them engage beyond the track.

OKX fits this role perfectly. As a leader in self-custody wallets, decentralized exchanges (DEX), NFT markets, DeFi, and GameFi, OKX offers tools that align with next-gen fan interaction models—such as collectible digital memorabilia, exclusive race access via tokens, or even virtual pit crew roles in metaverse environments.

👉 See how blockchain is transforming fan engagement in elite sports.

Core Keywords Driving This Movement

These keywords aren’t just marketing buzzwords—they represent real shifts in how value, ownership, and community are being redefined in sports and finance alike.

About OKX: Powering the Web3 Future

OKX is more than a crypto exchange—it's a full-stack Web3 technology company building tools for the decentralized future. Trusted by over 50 million users worldwide, OKX provides a secure, high-performance platform for investors and professional traders alike.

Its industry-leading self-custody solutions, including the OKX Web3 Wallet, empower users to take full control of their digital assets while exploring thousands of dApps across DeFi, NFTs, GameFi, and DEXs—all within a single interface.

Security remains a top priority. OKX publishes monthly proof-of-reserves reports, ensuring transparency and reinforcing trust in its operations. Through partnerships with global icons like Manchester City FC, Tribeca Festival, and now McLaren F1, OKX continues to bridge mainstream audiences with the opportunities of Web3.

About McLaren Racing: A Legacy of Speed and Sustainability

Founded in 1963 by driver Bruce McLaren, the team made its F1 debut in 1966 and has since become one of the most successful names in motorsport history:

Beyond accolades, McLaren is committed to sustainability. As a signatory to the UN Sports for Climate Action Framework, the team aims to achieve net-zero carbon emissions by 2040. It also champions diversity and inclusion across all levels of motorsport—from real-world racing to its championship-winning F1 Esports team, McLaren Shadow.

McLaren competes across five major series:

This multi-platform presence makes McLaren an ideal partner for tech-forward brands like OKX looking to connect with diverse global audiences.

Frequently Asked Questions (FAQ)

Q: What does the upgraded OKX-McLaren partnership include?
A: The enhanced collaboration features OKX branding on the sidepods of McLaren’s 2024 F1 car, visible across all 20 Grand Prix events. It also includes joint marketing campaigns and deeper integration of Web3 elements into fan experiences.

Q: Is OKX involved in other sports partnerships?
A: Yes. OKX partners with Manchester City FC, Tribeca Festival, golfer Ian Poulter, snowboarder Scotty James, and F1 driver Daniel Ricciardo—showcasing its broad reach across sports and entertainment.

Q: How is blockchain being used in Formula 1 fan engagement?
A: Teams are leveraging blockchain for digital collectibles (NFTs), token-gated experiences, loyalty programs, and verifiable ownership of memorabilia—enhancing interactivity and authenticity.

Q: Does OKX offer services beyond trading?
A: Absolutely. OKX provides a comprehensive Web3 ecosystem including self-custody wallets, staking, DeFi aggregation, NFT marketplaces, and GameFi access—all designed to simplify entry into decentralized finance.

Q: Where can I learn more about OKX’s security practices?
A: OKX publishes monthly proof-of-reserves reports to ensure transparency. These audits verify that user assets are fully backed and securely held.

Q: Can fans interact with OKX through McLaren events?
A: While specific activations vary per race, expect co-branded experiences involving digital collectibles, live demos, and educational content around crypto and Web3 during key F1 weekends.

👉 Explore the intersection of speed, technology, and digital ownership—where racing meets the future of finance.

As the 2024 F1 season accelerates forward, the partnership between OKX and McLaren stands as a testament to what happens when innovation races at full throttle. This isn’t just sponsorship—it’s co-creation in the age of Web3.