2024 Global State of Crypto

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The cryptocurrency landscape has re-emerged into global focus in 2024—this time, driven by legitimacy, innovation, and growing mainstream adoption. After years of volatility, regulatory scrutiny, and market corrections, the digital asset ecosystem is experiencing a transformative phase marked by institutional interest, regulatory clarity, and renewed investor confidence.

In this comprehensive analysis of the 2024 Global State of Crypto, we explore key trends shaping the industry today—from the groundbreaking launch of spot bitcoin and ether ETFs to shifting investor behaviors, regional adoption patterns, and the increasing influence of crypto policy on political decisions.

Based on a survey conducted by Data Driven Consulting with 6,000 adults across the United States, United Kingdom, France, Singapore, and Turkey, this report uncovers critical insights into who owns crypto, why they invest, and what barriers remain for broader adoption.

Cryptocurrency Ownership Across Key Markets

United States

Crypto ownership in the U.S. remains resilient despite past market downturns. While overall ownership levels have stabilized, there's been a noticeable increase in the number of past owners—individuals who once held digital assets but have since exited the market. This highlights both the risks perceived during bear markets and the opportunity for re-engagement.

👉 Discover how new financial products are bringing crypto back into mainstream portfolios.

United Kingdom

Similar to the U.S., the UK shows steady ownership rates. However, regulatory uncertainty continues to weigh on potential new entrants. Despite this, sentiment among past owners is positive—with over 70% expressing interest in re-entering the market within the next year.

France

France presents a more cautious outlook. Regulatory concerns are a major deterrent, with 38% of non-owners citing unclear or restrictive regulations as a primary barrier. Yet, like other markets, a significant portion of former investors remain open to returning under more favorable conditions.

Singapore

As a regional fintech hub, Singapore reflects high awareness and interest in crypto. However, nearly half (49%) of respondents expressed concern over regulatory frameworks—indicating that even in advanced digital economies, clear rules are essential for trust and participation.

Past Owners Are Poised for a Comeback

One of the most encouraging findings from the survey is that over 70% of past crypto owners across the U.S., UK, France, and Singapore are likely to re-enter the market in the coming year. This suggests that negative experiences during previous crashes haven't eradicated belief in crypto’s potential.

Instead, many former investors are waiting for:

This creates a strategic opportunity for platforms and policymakers alike to rebuild trust and lower entry barriers.

Spot ETFs Are Changing How People Enter Crypto

The approval and launch of spot bitcoin ETFs in January 2024, followed by ether ETFs in July, marked a pivotal moment for institutional and retail adoption.

In the U.S., 37% of current crypto owners reported holding digital assets through an ETF. Even more notably, 13% own crypto exclusively through ETFs, indicating they entered the market solely via these regulated financial instruments.

This shift reflects a growing preference for:

ETFs are effectively bridging the gap between traditional finance and crypto, making it accessible to risk-averse investors who previously avoided self-custody or exchanges.

👉 See how regulated investment vehicles are reshaping crypto accessibility.

Why Do People Hold Crypto?

Gone are the days when crypto was seen purely as a speculative gamble. Today’s investors are motivated by long-term value and financial resilience.

Globally:

These figures underscore a maturing market where digital assets are increasingly integrated into diversified portfolios—not as get-rich-quick schemes, but as strategic holdings aligned with macroeconomic trends.

Regulatory Concerns Still Limit Adoption

Despite progress, regulation remains one of the biggest hurdles to wider adoption.

Survey results show:

While governments work toward balanced frameworks, this hesitation underscores the need for transparent policies that protect consumers without stifling innovation.

Education also plays a role—many potential investors lack clarity on tax implications, legal status, and consumer protections. Addressing these knowledge gaps can accelerate responsible adoption.

Crypto Influences Political Decisions in the U.S.

For the first time, cryptocurrency policy is emerging as a decisive factor in electoral choices.

Among U.S. crypto owners:

This signals that digital asset policy is no longer niche—it’s a mainstream political issue with real voter consequences. Candidates advocating for innovation-friendly regulation may gain an edge with tech-savvy and financially forward-thinking demographics.

Turkey’s Crypto Surge Defies Global Trends

Turkey stands out as a unique case of explosive grassroots adoption.

Key findings:

This surge is largely driven by:

Turkey exemplifies how economic instability can accelerate crypto adoption—even in the absence of strong regulatory support.

Core Keywords Identified:

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Frequently Asked Questions (FAQ)

Q: What caused the renewed interest in crypto in 2024?
A: The launch of spot bitcoin and ether ETFs provided regulated, accessible entry points for mainstream investors. Combined with improving macroeconomic conditions and stronger institutional involvement, these factors reignited global interest.

Q: Are people still losing money in crypto?
A: While volatility remains, most current owners adopt a long-term "HODL" strategy. The majority invest for future growth or inflation protection rather than short-term trading gains.

Q: Can regulation help grow crypto adoption?
A: Yes—clear, balanced regulation builds trust. In markets like Singapore and France, regulatory concerns are top barriers. Well-designed frameworks can encourage participation while protecting users.

Q: Why is crypto popular in Turkey?
A: Due to high inflation and declining confidence in the national currency, many Turks turn to crypto as a more stable store of value. Economic necessity drives adoption faster than technology alone.

Q: Will crypto influence the 2025 U.S. election?
A: Absolutely. With 73% of U.S. crypto owners saying policy will affect their vote, candidates’ positions on digital assets are becoming politically significant.

Q: How do ETFs change crypto investing?
A: ETFs allow investors to gain exposure without managing private keys or using exchanges. They bring crypto into retirement accounts and brokerage platforms, making it easier and safer for average investors.

The 2024 global crypto landscape reflects a turning point: from speculation toward sustainability, from fringe to financial mainstream. As adoption grows and policies evolve, digital assets are proving to be more than a trend—they're becoming a permanent part of the global financial system.

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