The Tribeca Festival continues to push creative and technological boundaries, and for the third consecutive year, it has a powerful ally in OKX, a leading Web3 technology company. As the festival’s official Presenting Partner, OKX is reinforcing its commitment to innovation, storytelling, and empowering creators through blockchain technology.
This year’s collaboration brings expanded visibility and cultural impact, highlighted by venue naming rights, high-profile panel discussions, and exclusive event sponsorships—all underscoring the growing intersection between entertainment, art, and decentralized technology.
Renaming of BMCC Theatre to “OKX Theater at BMCC TPAC”
A major milestone in this year’s partnership is the rebranding of the BMCC Tribeca Performing Arts Center to the “OKX Theater at BMCC TPAC” for the duration of the 2024 festival (June 5–16). This naming rights agreement places OKX at the heart of one of New York City’s most prestigious cultural events, offering a dedicated space for film premieres, live performances, and thought leadership conversations.
By anchoring its presence in a physical venue, OKX strengthens its connection with creators, audiences, and innovators who are shaping the future of digital expression. The theater will host key screenings and panels, serving as a hub for dialogue around how emerging technologies like AI and blockchain are transforming creative industries.
👉 Discover how Web3 is reshaping the future of entertainment and creator economies.
Haider Rafique to Speak on AI, Tokenomics, and the Future of Marketing
On June 11, OKX Chief Marketing Officer Haider Rafique will take the stage at Convene One Liberty Plaza for a Tribeca X panel titled “Future of Marketing Through the Lens of AI and Tokenomics.” He’ll join BBDO CEO Andrew Robertson in a forward-looking discussion on how modern marketing is being reinvented by technological disruption.
The conversation will explore:
- How generative AI is changing content creation and audience engagement
- The role of tokenomics in building loyal communities and incentivizing participation
- Why brands must adapt to decentralized platforms to stay relevant
Rafique is expected to highlight real-world examples from OKX’s own marketing evolution, including its use of NFTs, community-driven campaigns, and data transparency tools that empower users. His insights will offer marketers, creatives, and technologists a blueprint for navigating the next wave of digital transformation.
This panel exemplifies the deeper mission behind OKX’s involvement: not just sponsorship, but education and collaboration with forward-thinking institutions like Tribeca that value innovation.
Sponsorship of FIREBRAND Gala Screening
OKX will also sponsor the gala screening of FIREBRAND—a historical drama starring Jude Law as King Henry VIII and Alicia Vikander as his sixth wife, Katherine Parr—at the newly named OKX Theater. The film explores power, survival, and agency in one of England’s most volatile royal courts, themes that resonate with today’s conversations about autonomy and voice—values central to the Web3 ethos.
Following the screening, Law and Vikander will participate in a live panel discussion, offering behind-the-scenes perspectives on storytelling, character development, and historical interpretation. The evening will conclude with an exclusive after-party, further blending cinematic excellence with cultural celebration.
This sponsorship reflects OKX’s strategic alignment with content that challenges norms and elevates underrepresented narratives—mirroring its support for independent creators in the blockchain space.
👉 See how blockchain enables new forms of creative ownership and storytelling.
A Three-Year Journey of Innovation and Creative Empowerment
Since first partnering with the Tribeca Festival in 2022—marking the festival’s first-ever cryptocurrency sponsorship—OKX has played a pivotal role in bridging Web3 with mainstream culture. In 2023, the collaboration reached new heights with the launch of the Tribeca Festival NFT pass, giving holders special access and digital collectibles.
Now entering its third year, the partnership demonstrates sustained momentum and mutual vision. Both organizations share a dedication to:
- Supporting independent artists
- Embracing technological experimentation
- Expanding access to creative tools and platforms
Jane Rosenthal, Co-founder and CEO of Tribeca Enterprises, emphasized this synergy:
“Tribeca has always pushed boundaries… OKX shares this philosophical approach to exploration and creativity and has been the perfect presenting partner.”
For Haider Rafique, the collaboration is about more than visibility—it’s about education and empowerment:
“It's our chance to help educate the Tribeca community on the potential that blockchains continue to present to the creators of the future… Our support enables Tribeca's community to be the leaders of this future.”
Core Themes: Web3, Creator Economy, and Technological Disruption
At the heart of OKX’s involvement are three interconnected themes:
- Web3 Adoption in Creative Industries
Blockchain isn’t just for finance—it’s becoming a foundation for digital identity, intellectual property rights, and fan engagement. Artists can now tokenize their work, earn royalties automatically, and build direct relationships with audiences. - The Rise of the Creator Economy
With tools like NFTs and decentralized marketplaces, creators have unprecedented control over distribution and monetization. OKX supports this shift through accessible products like its Web3 Wallet, NFT Marketplace, and DEX (Decentralized Exchange). - Convergence of AI and Blockchain
As generative AI accelerates content production, blockchain offers solutions for provenance, attribution, and authenticity—critical in an era of deepfakes and synthetic media.
These themes aren’t speculative—they’re already unfolding across film, music, fashion, and gaming. OKX’s presence at Tribeca helps demystify these technologies for broader audiences.
Frequently Asked Questions (FAQ)
Q: What does it mean for OKX to be a Presenting Partner of the Tribeca Festival?
A: As a Presenting Partner, OKX plays a major role in supporting the festival’s programming, venues, and events. This includes branding rights, panel participation, and exclusive sponsorships—all aligned with promoting innovation in storytelling and technology.
Q: Is OKX involved in selling NFTs during the festival?
A: While no public NFT drops have been announced for 2024, OKX previously introduced the Tribeca Festival NFT pass in 2023. Future collaborations may include digital collectibles or experiential access via blockchain.
Q: How does OKX support artists and creators in Web3?
A: Through its NFT marketplace and wallet infrastructure, OKX enables creators to mint, sell, and manage digital assets securely. It also promotes education around royalties, smart contracts, and decentralized ownership models.
Q: Can anyone attend the events sponsored by OKX at Tribeca?
A: Access varies—some screenings and panels are open to festival pass holders or invited guests. The FIREBRAND gala is a private event, though highlights may be shared post-event through official channels.
Q: Why is a Web3 company partnering with a film festival?
A: Film is a powerful medium for storytelling—and so is blockchain. By engaging with filmmakers and artists, OKX fosters cross-industry dialogue about how technology can expand creative freedom, ownership, and audience engagement.
👉 Explore how you can become part of the next generation of digital creators.
Final Thoughts: Building Bridges Between Technology and Art
OKX’s continued partnership with the Tribeca Festival isn’t just a marketing move—it’s a statement about the future. As AI reshapes content creation and blockchain redefines ownership, platforms that support both innovation and artistic integrity will lead the way.
By investing in cultural institutions like Tribeca, OKX helps ensure that Web3 remains inclusive, creative, and human-centered. Whether through naming rights, thought leadership panels, or film sponsorships, each initiative serves a larger goal: empowering creators to thrive in a decentralized world.
As audiences gather at the OKX Theater this June, they won’t just be watching films—they’ll be witnessing the evolution of culture in real time.
Keywords: OKX, Tribeca Festival, Web3 technology, blockchain for creators, NFT marketplace, AI and tokenomics, decentralized entertainment